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BACARDÍ Releases Glow in the Dark Bottle for Halloween

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With fall just around the corner and Halloween on the horizon, BACARDÍ is releasing a limited-edition haunted rum bottle just in time for the creepy occasion.

BACARDÍ Superior is joining in on the Halloween fun and dressing up as a jack-o-lantern that glows in the dark this fall. Hitting liquor store shelves nationwide starting October 1st, the iconic white rum is being repackaged in ghoulishly good fun for the holiday, making it the perfect party favor, pregame décor or spooky bar cart addition.

Priced at $13.99 a bottle, BACARDÍ Superior is a versatile light and dry white rum, ideal for mixing in new Halloween cocktails like The Goblin and Blood Moon. BACARDÍ Superior has notes of vanilla and almond, developed in white oak barrels before being shaped through a secret blend of charcoal for a distinctive smoothness.


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